LAUNCH CAMPAIGN

Inspiring Earth Lovers to Join Forces and Protect the Planet

National Geographic partnered with Nomadic to help launch Planet Possible—a curated hub of stories meant to inform, inspire and enable people to live more lightly on the planet. We created a campaign to introduce the new brand on Earth Day, including streaming spots that premiered during National Geographic’s live celebration.

Awareness

We Starts With You

Reading Planet Possible can connect us in powerful and perhaps unexpected ways. If we are all learning together, and each of us takes a step toward protecting the earth, our individual efforts will have a huge collective impact. We used this idea to develop the launch video and social ads to spread awareness.

Consideration

See What’s Possible

Healing nature is a tall order, but it’s not impossible. For this series of consideration ads, we leveraged Planet Possible headlines to show positive outcomes despite the odds—giving viewers a preview of the content they can explore and inspiring them to join the effort.

Promotion

Share Your Spot

Our planet is full of remarkable places that refuel, nurture and ground us. We crafted this video to inspire people to share their spot and what it means to them for the chance to be featured on NatGeo’s Instagram.

Transparency in Coverage Disclosure