Released more than a decade ago, Dragon’s Dogma had amassed a cult following over the years, but for the launch of its long-awaited, stand-alone sequel, we needed to engage not only existing fans but invite new audiences into the franchise. In the time since the first game’s release, fantasy had exploded in pop culture and provided us an opportunity to present Dragon’s Dogma II as the ultimate high fantasy experience—a captivating world where you can roleplay as a powerful, magickal being and direct your own story.