EVEREST: JOURNEY TO THE ROOF OF THE WORLD

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Increasing Subscriptions with Intriguing Social Content

Everyone knows a little bit about Everest, but only National Geographic can reveal the many secrets hidden on the mountain. We highlighted the air of mystery woven throughout the Everest: Journey to the Roof of the World issue to show viewers that National Geographic goes the extra mile to tell stories that can’t be found anywhere else. With immersive and intriguing content, we gave curious readers an idea of what they can gain from a digital subscription.

EVER-EST

The most iconic mountain on earth holds some of the most intriguing secrets. From the harshest conditions to the deadliest predators, Everest could easily be considered the superlative of mountains. We invited viewers to explore the mysteries hidden within the peaks using an immersive visual and audio experience.

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One Degree

Climate change raised temperatures in a Himalayan village by just one degree, but that was all it took to melt glaciers and threaten the population’s water supply. One engineer is trying to solve the problem by creating eye-catching artificial glaciers. We used a panoramic technique to preview the artificial glaciers feature, creating intrigue around the idea that even the tiniest changes have a big impact on the world.

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Everest Countdown

It’s a mystery that’s lingered for nearly 100 years: Who was really the first to reach the top of Everest? National Geographic sent a team of explorers to find out. We used a countdown device to showcase the magnitude of the team’s journey in search of one tiny clue that could change history.

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