Using Fandom to Promote Orlando on Social
How do you drive interest in the most visited destination in the U.S.? Connect with travelers on a personal level and get to the heart of why they visit in the first place. Orlando visitors come to experience the worlds they know and love, to immerse themselves in a community of people who share their passion. From #disneyphiles to #potterheads to #foodies, these visitors are united by one thing: fandom. Nomadic worked with Visit Orlando to develop a social media campaign that puts the fans first and highlights all there is to do in #fantasticOrlando.