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Converting Ice Cream Lovers into Yasso Enthusiasts

Yasso uses Greek yogurt to make frozen treats for dessert lovers who love ice cream, but don’t love the extra calories, unnecessary ingredients and feelings of regret that come with it. One ridiculously creamy bite is enough to turn even the most dedicated ice cream enthusiasts into Yasso loyalists, but it’s hard for new consumers to believe that a Greek yogurt bar could possibly taste as good as ice cream. To overcome that perception, we developed a creative platform that shined the spotlight on taste believability.

CREATIVE PLATFORM

It takes some major audacity for any frozen treat to go head-to-head against ice cream, but the world deserves better than an outdated, calorie-heavy chump! We developed a loud and lovable brand personality to playfully throw shade at ice cream and tell our audience that the frozen treat they’ve been searching for has finally arrived! So thanks for everything, ice cream, but we’ll take it from here.

All Product

Ice cream, get the “WHOOP” out of our freezer because Yasso has something for every snacker! These two tasty spots showcase the brand's wide variety of chipped, dipped, sandwiched deliciousness.

Chocolate Crunch Greek Yogurt Bars

Finally the world can enjoy a creamy, crunchy, chocolatey-coated ice cream-like experience with 25% fewer calories and made with Greek yogurt.

Poppables

Did the freezer just become the new snack drawer??
When ridiculously delicious and ridiculously snackable come together, they create a one-of-a-kind ice cream-like experience. With only 35 calories in each Poppable, these little bites pack a pop of flavor that's hard to ignore.

Frozen Greek Yogurt Sandwiches

Enjoy all the stick-to-your-fingers nostalgia of the ice cream sammies you grew up with, made snackable thanks to the goodness of Greek yogurt.

Snack Bars

Mind-melting, ridiculous creaminess and only 100 calories...how is that even possible?
With delicious Greek yogurt and a $%#! load of audacity, that's how.

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