National Geographic Everyday Explorers

EVERYDAY EXPLORERS

Repositioning a beloved media icon as a lifestyle brand

National Geographic wanted readers to think of them as more than a magazine, but rather as a source of inspiration in their daily lives, with stories that broaden their perspectives and motivate them to pursue their interests. Nat Geo tasked Nomadic with developing a series of campaigns that would shift consumers’ thinking and show the tangible lifestyle
benefits of a subscription.

CREATIVE PLATFORM

Nat Geo readers are a passionate crew of lifelong learners, an unapologetically imperfect bunch of everyday explorers. They’re adventurous, authentic, and avid in their pursuits. We used lighthearted wordplay and lively visuals to show Nat Geo subscribers going beyond reading—learning, sharing, and experimenting in their own ways.

Omnichannel Video Assets

We partnered with our sister agency Matter Films to create two dynamic, energetic hero spots built out for distinct audiences: aspiring Nat Geo adventurers, as well as parents who could gift their little ones with Nat Geo Kids and Little Kids. And we developed multiple versions of each video that could be leveraged on an ongoing, evergreen basis for broadcast, streaming, social, and more.

National Geographic Media

National Geographic Kids

Social

The Everyday Explorers platform gave us the flexibility to produce both evergreen and timely campaigns,
including a robust holiday campaign that showed Nat Geo as a thoughtful gift to enrich loved ones’ lives through dreaming,
discovery, and daily inspiration.

Holiday Campaign

Programmatic Banners

Photography

While shooting our hero video, we also captured custom lifestyle photography we could use for a multitude of messages and applications, from email to display to social and beyond.