2020 ELECTION

Subscription Campaign

Empowering Readers to Get Informed with Unbiased Journalism

In the middle of a heated election, National Geographic had an opportunity to stand out as a valuable source of apolitical news coverage. They tasked Nomadic to create a campaign that would inspire people to subscribe and broaden their perspectives on important issues.

A Bigger Picture Awaits

News outlets abound with stories on election-related issues such as COVID-19, climate change and racial injustice. But National Geographic pushes these stories further and shows readers there’s a bigger picture beyond the political. We created a video that teases the depth of coverage available to subscribers.

Conversion Assets

To encourage people to consider a new perspective, we created static ads with thought-provoking questions, meant to persuade people to purchase a subscription and uncover the answers for themselves.
Transparency in Coverage Disclosure