The Race Card Project

DIGITAL CAMPAIGN

Exploring and Challenging Perspectives on Race

The most interesting, revealing, honest and gravest conversations about race are the ones we
typically never get to hear, because they percolate in private spaces. The Race Card Project brings these conversations to light through heartfelt, six-word micro-essays. National Geographic tasked Nomadic to create a campaign spotlighting a special feature on the project and encouraging readers to reconsider what race means.

Truths Reflected

“Through this work, we get to see people as they see themselves,” says author and Race Card Project founder Michele Norris.

To highlight the diversity of individual truths that are shared in this feature, we put the micro-essays front and center. In our pre-roll video, Facebook videos and static ads, we invited readers to reflect on others’ experiences, as well as their own.

Transparency in Coverage Disclosure