GLOBAL LAUNCH CAMPAIGN

THE CHALLENGE

Increasing a Global Audience

Our U.S. campaigns for Just Dance and Just Dance 2 were so successful that Ubisoft asked us to take
the campaign global for Just Dance 3. We were tasked with creating a global trailer and a broadcast campaign that
would work in multiple languages across 9 different countries.

THE STRATEGY

Activate an International Fan Base

Just Dance had become more than a successful dance game, it had become a pop culture phenomenon.
The campaign had morphed from marketing into an international dance party made up of player videos. The brand had become a movement that people wanted to join. Our strategy was to demonstrate just how big that movement was.

GLOBAL E3 LAUNCH TRAILER

TV SPOTS

YOUTUBE CASTING CALL

YOUTUBE VIDEOS: JUSTIN & JEREMY

DANCE MARATHONS FOR CHARITY

CELEBRITY SHOOTS