Opinions and Insights

Don’t Lose Consumers in the Dark Alley of Marketing

From the time a potential customer sees your ad until they make a purchase, they’re going to have a lot of questions. Will you be there to answer them, providing relevant content about your brand across the channels where consumers engage? If not, you could lose them in the dark alley of marketing, where over 30% of people end up buying a different product or brand that lured them away.