Converting Ice Cream Lovers
into Yasso Enthusiasts

Yasso uses Greek yogurt to make frozen treats for dessert lovers who love ice cream, but don’t love the extra calories, unnecessary ingredients and feelings of regret that come with it. One ridiculously creamy bite is enough to turn even the most dedicated ice cream enthusiasts into Yasso loyalists, but it’s hard for new consumers to believe that a Greek yogurt bar could possibly taste as good as ice cream. To overcome that perception, we developed a creative platform that shined the spotlight on taste believability.