For all the buzz about automation, analytics, and AI, advertising is still a people business. It still requires human beings to conceptualize and craft compelling creative that connects with other human beings. It’s why our values are people-centric.
So we only hire people who aspire to do great work. We seek clients who value great work. We partner with external experts that deliver great work. We insist on strategy and embrace feedback from all stakeholders so we can create great work. And we do everything in our power to give people the time and space they need to do great work. Because nothing attracts great talent, great clients, and great partners, like great work.
From staff to clients, to partners, we only work with people who are kind, who respect others and value our differences. Leaders with a moral compass and the courage to follow it. Grown-ups who seek responsibility, appreciate feedback and thrive on collaboration. And we get rid of the wrong people as soon as possible. Because this is a people business, and life is too short to work with jerks.
We choose to trust one another, our co-workers, our clients, and our partners, day one. We trust one another to do our jobs to the best of our abilities. We trust one another to keep our word and be accountable when we don’t. We trust one another to share our opinions and be honest about our limitations. Because relationships are built on trust, and our business is built on relationships.
When the marketing winds change and our clients must pivot, we rally. When someone needs help on a project or must develop a new skill, we rally. When someone is overwhelmed or makes a mistake, we rally. When someone has an appointment or goes on vacation, we rally. When someone goes on leave or takes their sabbatical, we rally. When someone simply needs a break, we rally. Because business and life require it, and each of us deserves it.
We pursue better, with every email, proposal, and presentation. We pursue better with every creative platform, campaign, and content program. We pursue better, with every onboarding, meeting, and post-mortem. We pursue better with every conversation, conflict, and resolution. We pursue better for our clients, for the agency, for ourselves, and each other. Because we believe our very best is in front of us.
