CAMPAIGN
Captivating Audiences to Feel Something Real
Capcom has defined the Survival Horror genre over the past 30 years, and with Resident Evil Requiem—a modern, grounded and emotional take on the series—it seeks to expand on what audiences should expect from a horror/action game by exploring themes of trauma, legacy and the player experience in the face of terror. Therefore, Nomadic developed an emotionally charged campaign about the lost humanity of the game's world, by focusing on the people, the places, the monsters and their stories—a remembrance of what was lost and what they became.
SHORT FILM
OUT-OF-HOME
Two weeks before the short film was made public, we launched a viral out-of-home activation across NYC and LA. These unbranded billboards depicted pictures of unknown families with the tagline “Evil Has Always Had a Name”, that overnight revealed a darker side. Passersby that stopped to scan were able to watch the unlisted film, which quickly spread across YouTube and social media.
BRAND COLLABORATION
An Undying Legacy
An iconic character deserves an iconic car, so Capcom partnered with Porsche to give Leon S. Kennedy a ride worthy of his return to the franchise. To help build even more hype, Nomadic was tasked with creating a unique spot that celebrated the shared legacy of these two brands, and there was nobody better to deliver that message then the voice behind the most legendary character in Resident Evil history.
ACCOLADES
LAUNCH SPOTS
PAID SOCIAL
ORGANIC SOCIAL
BRAND CONTENT
Road to Requiem
With 30 years worth of stories and characters, Capcom wanted to give players a way of catching up on what happened ahead of launch. So Nomadic partnered with fan favorite Maggie Robertson, voice of the iconic Lady Dimitrescu from Resident Evil Village, to give viewers a breakdown of the events that lead up to Resident Evil Requiem, as well as a few new details about the game as well.