Secure Holiday Shelf Space
Ubisoft asked us to help launch The Price is Right video game, the first Game Show Video Game launched on the Wii. While the show was a proven moneymaker, the game was not. We needed a strong launch to retain holiday shelf space, essential for a product that would prove to be an impulse gift purchase. Simply put, we needed more than key-art and a trailer.
Build an Audience Before Launch
We shifted our marketing efforts forward, relative to most game launches. We used The Price is Right show platform to create awareness and used a prize based digital promotion to engage an audience that loved winning.
“Come On Down” Online!
We created a promotional microsite that featured game info, trailers and images, as well as playable classic pricing games. Registered fans could play each game for a chance to instantly win exclusive prizes daily. TV bumpers, a YouTube trailer, a viral video, digital banners, and the first ever “Nametag Saver,” handed out to studio audience members, were used to drive traffic to the site.