Secure Holiday Shelf Space
Ubisoft asked us to help launch The Price is Right video game, the first Game Show Video Game launched on the Wii. While the show was a proven moneymaker, the game was not. We needed a strong launch to retain holiday shelf space, essential for a product that would prove to be an impulse gift purchase. Simply put, we needed more than key-art and a trailer.
Build an Audience Before Launch
We shifted our marketing efforts forward, relative to most game launches. We used The Price is Right show platform to create awareness and used a prize based digital promotion to engage an audience that loved winning.
“Come On Down” Online!
We created a promotional microsite that featured game info, trailers and images, as well as playable classic pricing games. Registered fans could play each game for a chance to instantly win exclusive prizes daily. TV bumpers, a YouTube trailer, a viral video, digital banners, and the first ever “Nametag Saver,” handed out to studio audience members, were used to drive traffic to the site.
GAME SHOW VIDEO GAMES WEBSITE
CUSTOM INSTANT WIN ADVERGAMES
AUDIENCE HANDOUT: NAMETAG SAVER