INTEGRATED DIGITAL CAMPAIGN
Taking On a Big Competitor
With a Little Budget
Ubisoft returned to Nomadic to help launch its third round of Game Show Video Games. After two years of uncontested launches, we faced strong competition with much larger budgets. We needed to find new ways to engage an audience with alternatives.
Use Earned-Channels to Target
an Active Fan Base
We knew we could target fans of the show via search, social, and the show’s owned media properties. So we used YouTube, Facebook, and Twitter to engage them with questions and content from the show and the game, in order to drive limited trial of the game experience among fans of the particular properties.
Turn YouTube Into a Game Show Platform
We used YouTube to cast our ‘social’ game show host, Bink Dawsondale. He became the star of an interactive YouTube video show that allowed fans to answer questions from the video game within each video using embedded buttons. Every answer would load a RIGHT or WRONG video (play the games below). A Twitter trivia contest, game trailers, website, and Facebook content were created to support the effort as well.