HOW TO CAMPAIGN
Turning an Unknown Brand
into a Preferred Choice
Remington was traditionally marketed as a trade brand. As millennials began to grow into yardwork responsibilities, Remington set forth to gain their business. To do this, they would need to become a consumer-facing brand. But with no brand awareness and a small budget, they couldn’t buy awareness. So we had to find another way.
Use Search to Reach Our Audience
Our target was the first-time home-buyer milliennial male, looking for an outdoor power tool brand he could not only afford, but one he’d be proud to own. We knew in his quest he would turn to search, looking for answers to questions about choosing and maintaining tools and caring for his yard. No brand at Remington’s price point was answering him, so Remington became the brand that did.
Position Remington as the Helpful Expert
We intercepted our target with search ads and promoted posts across YouTube, Facebook, and Google. We connected him to Remington blog articles and then reconnected him to ecommerce partners for purchase – like Amazon, where we optimized the commerce experience via A+ Pages imagery and content. This strategy increased sales and gave our target a brand he was proud to buy and excited to use.