Work in advertising long enough, and you’ll have a few stories to share. Here are a handful of non-chronological highlights from my time at Nomadic.
I once spent an entire three-day holiday weekend in LA waiting for Katy Perry to take five very expensive minutes to endorse a product for a broadcast spot. I did awkward-side-hug Miss Perry when we met, so I have that going for me.
Our VP Creative Director once told me, “Creative guys don’t wear dress shirts and slacks to client presentations.” In Grand Rapids, Michigan, creative guys do wear dress shirts and slacks — and spend a week looking like a lost homeless guy in the office if they don’t.
I’ve directed celebrities, toddlers, musicians, puppets, and game show hosts, but a live-action cartoon character takes the cake. We had the opportunity to work with the very talented Stitch, and his creator Chris Sanders, on a video-based promotion.
The best part about E3 is telling anyone who will listen that you are going to E3. What you don’t hear about E3 is that it’s mostly hour-long lines of sweaty dude bloggers waiting to play alpha versions of video games, looking for excuses to update their Twitter accounts. And sometimes when they muster enough courage, these same bloggers take hover-hand pics with “booth babes.” And then update their Twitter accounts.
TL;DR… I went to E3, but you probably read that on my Twitter account.
Some of you may be asking, “Who is Joe Duffy?” Duffy and Partners has developed some of the most iconic and influential branding over the last 30 years. Coincidentally, our ECD Tim Washburn interned for Joe Duffy early in his career. Though Tim likely just answered phones and changed toner cartridges during his internship, he pulled some strings and got the creative team a half-day workshop with Joe Duffy himself.
In 2010, when Chatroulette was an advertising playground for the brave, we developed a fictional game show host, rented several thousand dollars in chroma key technology, and played live game shows with creeps all over the Internet. By the end of the shoot, we had accumulated ten hours of mostly wiener videos set to game show theme songs.
Of all the places I’ve ended up in my career, the stage of The Price is Right is the most unexpected. Plinko chips in hand, shag carpet under my feet, and the clink-clink-clunk of a Plinko chip landing right into the $0 slot: a childhood dream realized.