Even with all the industry hype about data, analytics, and digital automation, marketing is still a people business. It still requires human beings to identify needs, develop strategies, come up with ideas, direct implementation, and evaluate efforts. It’s why our principles aren’t focused on accomplishments like industry fame, revenue targets, or world domination; they’re focused on people.
We’re sharing this on the blog for those of you who are interested in working with us or for us, since you might be curious about what we’re trying to build and what guides us here at Nomadic. Our Vision, Mission, and Values statement is the best definition of what it means to be a Nomad.
To build a nationally recognized creative agency, renowned for providing its staff, its clients, and its partners, with the greatest working experiences of their careers,* for experienced marketers at the helm of exceptional brands.
*Not the easiest or most comfortable, but the most challenging, productive, fulfilling, and valuable
To help digital-first marketers engage an increasingly nomadic consumer along their journey, through the following:
There are five foundational nomadic values, working rules that we follow that will empower our people to accomplish our ongoing mission and achieve our long-term vision:
So we only hire people who aspire to do great work. We seek clients who value great work. We partner with external experts that deliver great work. We insist on strategy and embrace feedback from all stakeholders so we can create great work. And we do everything in our power to give people the time and space they need to do great work. Because nothing attracts great talent, great clients, and great partners, like great work.
From staff to clients, to partners, we only work with people who are kind, who respect others and value our differences. Leaders with a moral compass and the courage to follow it. Grown-ups who seek responsibility, appreciate feedback and thrive on collaboration. And we get rid of the wrong people as soon as possible. Because this is a people business, and life is too short to work with assholes.
We choose to trust one another, our co-workers, our clients, and our partners, day one. We trust one another to do our jobs to the best of our abilities. We trust one another to keep our word and be accountable when we don’t. We trust one another to share our opinions and be honest about our limitations. Because relationships are built on trust, and our business is built on relationships.
When the marketing winds change and our clients must pivot, we rally. When someone needs help on a project or must develop a new skill, we rally. When someone is overwhelmed or makes a mistake, we rally. When someone has an appointment or goes on vacation, we rally. When someone goes on leave or takes their sabbatical, we rally. When someone simply needs a break, we rally. Because business and life require it, and each of us deserves it.
We pursue better, with every email, proposal, and presentation. We pursue better with every creative platform, campaign, and content program. We pursue better, with every onboarding, meeting, and post-mortem. We pursue better with every conversation, conflict, and resolution. We pursue better for our clients, for the agency, for ourselves, and each other. Because we believe our very best is in front of us.