Each month, our team of social experts dig through the trenches of the internet to find the biggest, best and most important news coming out of the social platforms we and our clients use daily.
Facebook ad approvals delayed
Our take: If you are still running campaigns during this time period, we recommend scheduling launch dates at least 3 days in advance to ensure timely approval.
Snapchat Lens Web Builder adds self-serve AR tool
As augmented reality continues to be the norm for social platforms, Snapchat has released a self-serve AR tool through their Ads Manager. Previously, Snapchat Lenses could only be purchased through a partnership with Snapchat. According to Snapchat research, more than 75% of Snapchat users engage with AR daily.
Our take: Don’t sleep on Snapchat. The app, which reaches 86M users in the US, remains an effective tool for reaching younger audiences (53% of 18-24 year olds in the US use the app). Whether you want to drive people to your website, store or app, Snapchat is beneficial in reaching people who may not be on Facebook or Instagram. The AR tool may not provide the direct link to sales that other ads can, but the usage is much higher – lens users open the app 30x per day! If you want to get started, Hootsuite has a great guide on utilizing Snapchat Ads.
LinkedIn Stories are coming
LinkedIn is the latest network to announce the addition of Stories. The tool will encourage companies to connect with potential employees and customers on a more personal level, welcoming them into company culture seamlessly.
Our take: At first glance, it feels like another copy-cat move, with Twitter also announcing their version of stories; however there are many ways to utilize Stories for business. From event coverage to showcasing company culture, LinkedIn Stories will provide companies with a new way to connect with future partners and employees.
TikTok attempts to ease privacy concerns in US
In an effort to ease suspicion, TikTok has announced a new transparency center to be built in Los Angeles, along with US-based content moderators. This comes after hiring former ADP Chief Security Officer Roland Cloutier. After it was released that moderators were told not to promote ‘ugly’ or ‘poor’ users, announcing a US-based team feels like a step in the right direction. Privacy concerns aside, the app continues to grow its user base, expanding beyond Gen-Z.
Our take: We’re still advising clients to be apprehensive about putting ad dollars on TikTok. Though we’ve seen successful branded campaigns, until we can see more from the company on rectifying its privacy concerns, we’re leaving the dance battles at home and ads on other channels.
Other updates of note
- Facebook turns 2D images into 3D images
- Facebook tests brand loyalty in-app
- Instagram tests sharing live video to IGTV
- TikTok tests adding links for Wikipedia, TripAdvisor and Yelp
- YouTube lets creators sell their own ads
- YouTube to autoplay videos in SD
- Brands can pay to trend on Reddit
- LinkedIn adds Conversation Ads
- Pinterest launches ‘Today’ tab
Best practices, tips and tricks
- Twitter shares copy tips
- RivalIQ released their 2020 Social Media Industry Benchmark Report
- Facebook shares Business Messaging best practices
- Utilizing Instagram’s Branded Content Ads
- Using LinkedIn to reach your target audience
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