Sunglasses are cool. Photochromic lenses aren’t. That’s the stereotype HOYA aimed to break down with their new product, Sensity Fast, which changes from dark to light in an instant as the wearer moves between environments. HOYA tasked Nomadic to create marketing assets that would elevate photochromic glasses from cheesy to stylish, and we led with a unique photography technique inspired by athletic brands to capture speed.