Nomadic has hired Rob Buchner as CEO; with 30+ years of high-profile brand marketing experience, Buchner joins Nomadic to steer agency growth and business development—leading the firm’s charge to help brands engage an increasingly nomadic consumer in a rapidly-evolving mediascape.
“I founded Nomadic with a specific idea about where culture was moving,” says Tim Washburn, chief creative officer at Nomadic. “I wanted an agency for ambitious marketers and talent alike, intent on changing the way things are done in this industry. Hiring Rob as CEO not only delivers on that premise, it also puts us on a new trajectory. He is a maverick in the branding space with a creative business mind.”
Buchner, a 24-year Fallon Worldwide alumnus and former Mithun Agency CEO, was the catalyst behind Fallon’s push into crossover digital platforms that led to notable marketing acclaim, including BMW Films and Amazon Theater. His leadership in travel and leisure marketing sparked a comprehensive rebrand for The Islands of the Bahamas and an audacious launch campaign for The Cosmopolitan of Las Vegas. Rob also served two major airlines earlier in his career—Northwest Airlines and United Airlines.
At Nomadic, he is spearheading efforts to expand travel and travel-adjacent business for the agency, whose current portfolio includes Disney Parks, Destinations and Cruises, as well as Disney Rewards. Nomadic also creates digital content for Visit Orlando and Arizona Office of Tourism.
“I see immediate opportunity to scale Nomadic,” says Buchner. “The agency’s model is well-suited for the times. My job is to build upon its digital prowess and tap the nomadic workforce. I envision a syndicate of digital insurgents located in several talent nodes across the country, operating through our creative hub in Scottsdale. The budding media arts and tech climate I’m seeing in Greater Phoenix is akin to what I experienced in Minneapolis in the late 1990s.”
“We are on the right side of the industry at Nomadic. Our approach begins with media anthropology—the interplay between technology, media and brand content—all occurring much closer to the commercial transaction. Nomadic didn’t get to this point overnight. It’s gone through 10 years of practice refinement, and I believe this agency is poised for exponential growth.”