Diet Pepsi Website & Content Campaign

CONTENT MARKETING HUB

CASE STUDY

THE CHALLENGE

Build Loyalty Among Core Consumers

Diet Pepsi asked us to develop a digital campaign to support the re-launch of Diet Pepsi, a brand that had not been promoted for years. In order to do that, we had to attract and engage a relatively inaccessible audience using digital methods.

THE STRATEGY

Use Content to Increase Loyalty

We redesigned the Diet Pepsi site, turning it into an integrated marketing hub, combining brand content, prize promotion, and social sharing. Instead of acting like an advertiser, Diet Pepsi became a credible content publisher strengthening its associations with Fashion, Home, Beauty, Food, and Lifestyle as well as its connection to consumers.