INTEGRATED CAMPAIGN

THE CHALLENGE

Secure Holiday Shelf Space

Ubisoft asked us to help launch The Price is Right video game, the first Game Show Video Game launched on the Wii. While the show was a proven moneymaker, the game was not. We needed a strong launch to retain holiday shelf space, essential for a product that would prove to be an impulse gift purchase. Simply put, we needed more than key-art and a trailer.

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THE STRATEGY

Build an Audience Before Launch

We shifted our marketing efforts forward, relative to most game launches. We used The Price is Right show platform to create awareness and used a prize based digital promotion to engage an audience that loved winning.

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The Idea

“Come On Down” Online!

We created a promotional microsite that featured game info, trailers and images, as well as playable classic pricing games. Registered fans could play each game for a chance to instantly win exclusive prizes daily. TV bumpers, a YouTube trailer, a viral video, digital banners, and the first ever “Nametag Saver,” handed out to studio audience members, were used to drive traffic to the site.

BROADCAST BUMPERS

BROADCAST BUMPERS

GAME SHOW VIDEO GAMES WEBSITE

CUSTOM INSTANT WIN ADVERGAMES

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AUDIENCE HANDOUT: NAMETAG SAVER

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YOUTUBE CAMPAIGN


MORE WORK